Technology
The Mineral Bioavailability Challenge
Mineral nutrition is essential for modern animal production. However, mineral utilization efficiency remains one of the biggest challenges for nutritional programs.
Inorganic minerals, such as sulfates and oxides, remain widely used due to their availability and cost. However, after dissociating in the digestive tract, these minerals become more susceptible to interactions with other dietary components, which can reduce their stability and bioavailability throughout digestion.
As a result, not all of the mineral included in the diet remains available for absorption and use by the body, reducing supplementation efficiency and increasing mineral excretion into soil and water.
To address this challenge, the animal nutrition industry began seeking more stable and bioavailable mineral sources. The most important advance in this trajectory was the development of organic-form minerals; the market pioneers were those chelated with protein or carbohydrates, capable of offering greater protection to minerals during digestion and improving their availability for absorption.
The Advance of Organic Minerals
Organic-form minerals represented an important advance by offering greater stability and lower susceptibility to interactions present in the digestive environment.
However, even when a nutritional program fully replaces inorganic minerals with chelated organic sources, the supplementation structure remains based on combining individually produced minerals. Zinc, copper, manganese, iron, and other elements are each stabilized separately and later brought together into a single mineral formulation.
This strategy represents an important advance in bioavailability and utilization efficiency. However, the system's architecture still relies on multiple individually chelated solutions, rather than a single, integrated mineral structure.
Nurio Plex was developed on a proprietary molecular architecture, designed to increase mineral utilization efficiency throughout the gastrointestinal tract.
Unlike conventional mineral programs, in which minerals are supplied individually, the technology brings together seven essential chelated minerals in a single molecular structure, promoting greater stability and more coordinated delivery to the organism.
This process aims to reduce undesirable interactions between minerals during digestion and increase their availability for physiological processes.
This unified molecular architecture is the key to activating the mechanisms behind the results observed in scientific studies and field evaluations, in which Nurio Plex showed superior performance compared to conventional mineral programs, including individually supplied organic minerals.
Proprietary technology
7 minerals. One single molecular structure.
Nurio isn't a blend. It's a molecular architecture in which minerals chemically bond with each other, forming a single, more stable system.
Proprietary process
The minerals chemically bond with each other, rather than simply being mixed into the formulation.
Structural stability
The intact structure protects the minerals throughout the entire gastrointestinal tract.
Bioavailability
Greater utilization and mineral deposition in tissues, with less loss along the way.
More than a combination of minerals, Nurio is a new architecture for mineral supplementation.
Beyond nutrition: metabolic efficiency
Minerals take part in thousands of physiological reactions related to energy metabolism, protein synthesis, tissue integrity, antioxidant response, and immune function.
The efficiency of these processes depends not only on the presence of minerals in the diet, but also on their availability for absorption and use by the body.
By providing more stable and available minerals through Nurio technology, we support the metabolic processes capable of sustaining growth, production performance, reproduction, and physiological response throughout the production cycle.
With Nurio, we go beyond correcting nutritional deficiencies (mainly mineral ones); it becomes possible to achieve greater mineral utilization efficiency within the biological system.
What this means in practice
In practice, more efficient mineral utilization can positively reflect on different production indicators:
Better feed efficiency
Lower mineral inclusion needed for equivalent or superior results
More productivity and better quality
Support for immunity and tissue integrity
Lower mineral excretion and better nutrient utilization
Support for the antioxidant response
This is what happens when metabolism operates at its full potential. When every reaction happens at the right speed, with minerals exactly where the body needs them.
These results were observed on commercial farms and in studies conducted in different countries, and in Brazil, ongoing studies support the data observed.
Want to see what this means for your species? The data is on each product line's page.
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Each operation has different challenges and goals. Our technical team can assess how Nurio Plex applies to your reality.
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